Phishing simulation
Phishing simulation that builds real-world instincts
Run realistic, ethical phishing simulations that teach your team to recognize and report real attacks. HookPhish turns every simulated email into a teachable moment — and turns your click rate into a human-risk score you can actually shrink.
Phishing click rate
vs last quarter
What is a phishing simulation?
A phishing simulation is a controlled, safe replica of a real phishing attack sent to your own employees. Instead of stealing credentials, it measures who clicks, who reports, and who ignores it — giving security teams a baseline of human risk without the damage of a real breach.
Modern phishing simulation goes beyond a one-off test. HookPhish runs continuous, personalized campaigns that adapt to each person's role and risk level, deliver training the instant someone is fooled, and track behavior change over time — so awareness becomes a habit, not an annual checkbox.
Launch realistic simulations in minutes
Deliver prebuilt or AI-generated phishing templates that ensure fast rollout, realistic lures and full coverage of today's attacks.
- Launch from a library of phishing templates or generate your own with AI
- Target role- and department-specific lures with curated paths
- Keep content current with threat-based simulation packages
Phishing simulation templates
Launch from a curated library or generate your own with AI.
Phishing reported
vs last month
Train in the moment of the click
Turn every click into a teachable moment with short, in-context lessons tailored to the exact technique that fooled each user.
- Show a friendly teachable moment the instant someone clicks
- Tailor follow-up training to the lure and the user's role
- Multilingual lessons available in 40+ languages
Teachable moment shown the instant a user clicks.
Make reporting a habit, not a chore
Notifications, gamification and one-click reporting turn employees into an active human sensor network that surfaces real threats.
- Reward reporters with leaderboards and achievements
- Assign relevant follow-ups based on department and role
- Track human-risk scores and prove progress to leadership
Reporter leaderboard
Top 30% of your organization this quarter
Who it's for
Security & IT teams
Cut click rates and get a defensible, measurable view of human risk.
MSPs
Run multi-tenant simulations across every client from one console, white-labeled.
Compliance-driven orgs
Evidence training that works for NIS2, ISO 27001, DORA and more.
Growing SMBs
Enterprise-grade phishing testing without the enterprise price tag or setup.
Why security teams choose HookPhish for phishing simulation
Within two quarters our simulated click rate fell by more than half, and reporting became second nature across the company.
The automated, personalized campaigns mean we get continuous testing without the manual work we used to do every month.
The risk scoring and reporting give us exactly the evidence we need for our NIS2 and ISO 27001 audits.
Related solutions & resources
Frequently asked questions
What is a phishing simulation?+
A phishing simulation is a safe, controlled fake phishing attack sent to your own employees to measure who clicks, who reports it, and who ignores it. It builds awareness and gives security teams a baseline of human risk — without the harm of a real breach.
Are phishing simulations safe and ethical?+
Yes. HookPhish simulations never capture real passwords or expose personal data. Campaigns run on controlled landing pages with clear internal governance, and our approach focuses on coaching in the moment rather than blaming or shaming employees.
How often should we run phishing simulations?+
Best practice is continuous, randomized simulations rather than one annual test. HookPhish automates frequent, personalized campaigns so employees stay alert year-round and risk scores keep improving.
Does phishing simulation help with NIS2, DORA or ISO 27001 compliance?+
Yes. Frameworks like NIS2, DORA and ISO 27001 expect demonstrable, effective security awareness — not just that training exists. HookPhish provides the campaign records, participation data and risk-reduction metrics auditors look for.
How is HookPhish different from KnowBe4 or SoSafe?+
HookPhish combines phishing simulation, awareness training and threat monitoring in one platform, is built to be MSP- and SMB-friendly, and prices accessibly — so you get detection, training and measurable risk reduction without stitching together multiple tools.
Security training designed for people. Built for enterprise.
Learn how HookPhish can effortlessly transform your security program and reduce your human cyber-risk.
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